{"id":672,"date":"2016-05-04T12:30:21","date_gmt":"2016-05-04T10:30:21","guid":{"rendered":"http:\/\/kbyte.snowpenguin.org\/portal\/?p=672"},"modified":"2020-10-01T16:53:49","modified_gmt":"2020-10-01T14:53:49","slug":"banner-adsense-google-tag-manager","status":"publish","type":"post","link":"https:\/\/kbyte.snowpenguin.org\/blog\/2016\/05\/04\/banner-adsense-google-tag-manager\/","title":{"rendered":"Aggiungere banner AdSense con Google Tag Manager"},"content":{"rendered":"\n

Lo sviluppatore web e l\u2019addetto all’ufficio marketing sono soliti inseguirsi e scontrarsi per gestire le campagne pubblicitarie, il remarketing e la cattura di eventi per Analytics. La nascita di Tag Manager di Google<\/a> (e altri tag management system) ha portato finalmente pace tra questi due mondi, rendendo pi\u00f9 autonomo e semplice il lavoro di chi deve gestire le campagne pubblicitarie.<\/p>\n\n\n\n

Ammettiamo di avere un blog WordPress dove si vuole aggiungere un banner AdSense di tipo skyscraper nella sidebar senza dover modificare il template o aggiungere l’intero corpo della chiamata per il banner in un tag testo.<\/p>\n\n\n\n\n\n\n\n

Perch\u00e9 farlo? Tra i maggiori vantaggi dell’utilizzo di un tag manager abbiamo la possibilit\u00e0 di non dover dare un account da amministratore a chi gestisce le campagne e la possibilit\u00e0 di differenziare i banner da visualizzare in base all’url, articolo visualizzato e altri parametri cari al reparto marketing.<\/p>\n\n\n\n

Se il template non dispone di aree disposte per contenere il banner, possiamo sempre creare un widget di testo con il codice html necessario per definire il div di destinazione.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Ovviamente il blog WordPress deve contenere nel tema il necessario per attivare il Tag Manager di Google o in alternativa utilizzare uno dei tanti plugin dedicati<\/a>.<\/p>\n\n\n\n

AdSense non \u00e8 tra i tag preconfigurati attualmente, ma possiamo utilizzare un \u201cCustom HTML Tag\u201d per iniettare il codice del banner via javascript utilizzando la versione ridotta di jquery integrata nel tag manager. Accediamo nel pannello e creiamo un nuovo tag:<\/p>\n\n\n\n

\"Aggiunta<\/a><\/figure><\/div>\n\n\n\n

Se fate fatica a leggere il testo dall’immagine (o volete copiarlo e incollarlo) il codice html inserito nel tag \u00e8 il seguente:<\/p>\n\n\n

\n<script async src="\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js"><\/script>\n<script> jQuery(function() {\n    if (jQuery('#sidebar_adv_skyscraper').length > 0) {\n        jQuery('#sidebar_adv_skyscraper')\n            .append('<ins class="adsbygoogle" style="display:inline-block;width:160px;height:600px" data-ad-client="ca-pub-xxxxxx" data-ad-slot="xxxxxx"><\/ins>');\n    }\n    (adsbygoogle = window.adsbygoogle || []).push({});\n}); <\/script>\n<\/pre><\/div>\n\n\n
In questo esempio \u00e8 stato utilizzato il div contenitore “sidebar_adv_skyscraper”, ma potete benissimo aggiungere il banner utilizzando le funzioni insertAfter<\/a> e insertBefore<\/a> o altra tecnica, il limite \u00e8 la vostra fantasia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Lo sviluppatore web e l\u2019addetto all’ufficio marketing sono soliti inseguirsi e scontrarsi per gestire le campagne pubblicitarie, il remarketing e la cattura di eventi per Analytics. La nascita di Tag Manager di Google (e altri tag management system) ha portato finalmente pace tra questi due mondi, rendendo pi\u00f9 autonomo e semplice il lavoro di chi deve […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[78,79,76,77,80],"yoast_head":"\nAggiungere banner AdSense con Google Tag Manager<\/title>\n<meta name=\"description\" content=\"Anche se Tag Manager non supporta nativamente AdSense, possiamo utilizzare i tag custom per aggiungere facilmente i banner pubblicitari.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kbyte.snowpenguin.org\/blog\/2016\/05\/04\/banner-adsense-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" 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