The web developer and the digital marketing manager are used to clash about how to implement new adv campaigns, remarketing and analytics events. The Google Tag Manager (or an alternative tag management system) has brought peace between these two worlds.
Suppose we have a simple WordPress blog where we want to add an AdSense skyscraper adv in the sidebar without having to modify the theme or add the whole adv code into a text widget.
Hey! Wait! The story isn’t over yet! Continue reading…